Need a logo, mission statement, strategy, brand development, messaging, ad campaign, PowerPoint design, booth, signage, collateral materials, IT support for an email blast? Old School: Hire a staff. New Idea: Fractional Marketing. Originally developed to meet the intensive and comprehensive needs of entrepreneurial ventures, Fractional Marketing frees marketers from the cost of building a staff and managing the leagues of freelance talent needed to support today's highly complex marketing environment.